![]() As for the authority, you can evaluate it with Majestic’s Trust Flow and Citation Flow metrics. You can evaluate relevancy just by analyzing the content of the donor website. ![]() There are two important backlink quality indicators which work together: relevancy + the authority of the donor website. A Nofollow instruction is specified by "Disallow" tag. Site level involves robot.txt which indicates if crawlers or search engines can or cannot crawl parts of a website. You can exclude links from crawling with the meta tag: Page level means that this part of the code will tell a crawler/search engine not to follow links on the full page. ![]() Link level is the most local, it tells the search engine not to count a single link on the page: link text These attributes may be found on three levels of links: Nofollow links won’t drive much or any link juice to your website.ĭofollow links perform in a completely opposite manner: they grow your domain authority and serve as a positive ranking factor. So a search engine will not consider the link important. The No-follow value instructs search engines that a hyperlink should not influence the ranking of the link’s target in the search engine’s index. "Nofollow" provides a way for webmasters to tell search engines "Don’t follow links on this page" or "Don’t follow this specific link." Dofollow and nofollow are link attributes. ![]()
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